5 Reasons Your Consulting Business Needs A Blog

As a consultant, you are an expert in your niche. You’ve worked long and hard to become knowledgeable and experienced in your field. You have lots of great advice and information to impart to your clients. But when you meet potential clients, how do you let them know about your knowledge and experience? Sure, you could tell them, or hand them a pamphlet. But there’s a better tool you can use—a blog.

1. Showcase Expertise

If you write at least one post to your blog every week, you will begin to build a large body of information that is available to anyone who has access to the Internet. By reading your blog posts, readers will learn about your business, your experience, your thoughts on the industry, and your body of knowledge.

If I want to hire someone to do my taxes, I go to the Internet to see who prepares taxes in my area. I’m more likely to hire the person who has a blog with dozens of posts on different aspects of preparing taxes. I can see she knows a lot about taxes. I give her a call.

2. Build Credibility and Trust

Credibility and trust are something that are built over time. I may not even know you, but after I’ve spent some time reading a little bit of the information on your page, I start to get a sense for who you are, how you do business, and what you know about your industry. I highly recommend you include a photo of yourself on the blog. This too allows readers to get to know you better and begin to trust you.

3. Boost Your Reputation

People like to do business with people and companies they know, like and trust. You may have your mission statement up on your wall in your office, but do your customers know what you stand for? And what you are trying to accomplish? Do they know what’s important to you as a company? On your blog, you can post about charities you are involved with, share customer success stories, demonstrate solutions you offer and problems you’ve solved, all with the end in mind of building your reputation and brand.

4. Create Customer Loyalty

The more customers know you, the more loyal they become. As you feature different solutions you offer, they are encouraged to do even more business with you. You might also feature some of your best customers and solidify your relationship with them even more.

5. Bring in Traffic

Blogs are a strong tool for search engine optimization. Search engine spiders like fresh content. A regularly updated blog provides fresh, keyword-rich content that search engines love. This will cause your site to rank higher when potential customers search for your products and services and drive more traffic to your entire site.

The internet savvy buyers today look to blogs for sources of information, reviews and recommendations. Until they are ready to buy, they will surf the internet gathering information. If you do not have an active blog, you are missing out on sales. If you don’t have the time or staff to post on your business blog every day, an experienced internet marketing service can be hired for much less money than paying a staff member to perform this all important task for you. Don’t miss this opportunity to grow your business. Start your blog today.