Most people agree that it’s good practice for a consultant to blog. It’s a way to show expertise in your field, to attract clients and to network with peers. But transforming your blog into something that shines is another matter.
Enter Darren Rowse, a career blogger who writes posts as naturally as a bird sings. His blogging site, ProBlogger, is filled with expert guidance and advice about writing enthralling posts, attracting a large audience and making an income from blogging.
Lucky for us, Darren has distilled his knowledge from years of blogging into his new downloadable eBook, 31 Days To Build A Better Blog. Darren placed his workbook in the context of a challenge:
“The idea is simple. By the end of this challenge you’ll have learned 31 aspects of blogging and put them into practice. It is designed not only to fill your head with knowledge ABOUT blogging, but also to give you some concrete things to actually DO something with the knowledge.”
The 94-page eBook is in the form of a workbook, consisting of a month’s worth of concentrated tasks to bring your blogging to a new level. Each task spans several pages, because it includes many teaching points to help readers understand how and why the action works.
For example, the assignment for Day 3 is to Promote a Blog Post. The task starts out with instructional points, taking you through 11 ways to promote a post. It then provides lots of detail on how to actually carry through with the task. If you’re wondering how this can all get squeezed in to 94 pages, Darren notes that each page is really two (it’s in landscape mode)—making it a 188 page book!
Once you start to dive in, you can see the workbook can be used in several different ways:
- Go through it as a course and implement every one of the 31 techniques in order.
- Browse through it and delve into the mind of an expert blogger and writer.
- Check it out every so often for inspiration and ideas on those dull blogging days.
The only drawback you might find with this great compilation of blogging knowledge is that it’s an eBook rather than a book you can grab and read on the subway or in the park. That means you’ll need to read it online or print it and place it in a binder. Still, it seems worth the price at $19.99.
To buy 31 Days To A Better Blog, download it from the ProBlogger website.
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