Getting Clients from Leads
One of the glitches I had in my system is that I knew how to get the leads, but I wasn’t that good with getting the sale, sign-up, or any kind of client agreement. In other words, getting a client. [Read more...]
Tough Times? Stay Afloat With New Client Business
Given the current economic climate, landing new clients and generating new business is clearly challenging. “Sorry, we just don’t have the budget at this time,” seems to play over and over again like a broken record, rendering even the most thick-skinned of us weary. [Read more...]
How To Increase Web Traffic To Consultant Sites
Whether you are just considering consulting or are seasoned in the field, demonstrating your expertise should be one of the foundations of your business. These days, people often demonstrate their knowledge and experience by educating potential and current clients through a niche blog. [Read more...]
5 Reasons Your Consulting Business Needs A Blog
As a consultant , you are an expert in your niche. You’ve worked long and hard to become knowledgeable and experienced in your field. You have lots of great advice and information to impart to your clients. But when you meet potential clients, how do you let them know about your knowledge and experience? Sure, you could tell them, or hand them a pamphlet. But there’s a better tool you can use—a blog. 5 Reasons Your Consulting Business Needs A Blog
Get Heard With Email Newsletters
If you’re trying to gain authority status in your field, one way to demonstrate your expertise is by creating email newsletters and sending to subscribers. This is also a best practice for building a website community around your blog, if you have one. Email newsletters should provide information that your target audience is seeking. It should fill a need, cure a pain, disseminate information that’s difficult to find elsewhere, or provide solutions to tough problems. [Read more...]
Are Face-to-Face Meetings Still Essential?
Building relationships seems to be a trend for many this year. You might be surprised at the number of people who don’t realize the relationships they are building or destroying through their use of social media. They seem to forget the “social” in this term. Yet building relationships is a significant aspect what a business should be doing with social media. [Read more...]
Social Media Goals For The New Year
The new year always seems to come quickly. It is a wonderful time to create new resolutions and new beginnings for your consulting business. Have you thought about your social media goals for the new year? [Read more...]
Consulting To Nonprofits: Brand Strategy
Like the for profit world, nonprofit organizations (NPOs) have felt their share of duress due to the current economic environment. More than 90% of all charitable giving in America is done by individuals, thus it comes as no surprise that when people have shrinking disposable incomes, contributions decline.* [Read more...]
Barack Obama’s Social Media Lessons For Business
Many will remember President Obama’s campaign for the White House because he is the first biracial President, one of the youngest Presidents of the United States (5th youngest if you want to be exact) or because the Obama children will be the youngest to be raised in the White House since Amy Carter in 1976. Personally (although all of these are great things to be remembered for), I will remember the Obama Presidential Campaign most because of their use of social media. [Read more...]
Social Network Marketing: Turn Relationships Into Profits
You’ve decided you want to use social networks to market your business. Before you can devise a strategy, it is important that you understand the new medium in which you will be engaging. [Read more...]
