One of the best forms of marketing is getting covered in the press. And one of the easiest ways to get mentioned in a newspaper, magazine or website is through a press release. In a press release, you … [Read more...]
Interview with Dan Schawbel: Personal Branding 2.0
In this feature, Think Like A Consultant interviews Dan Schawbel, author of Me 2.0 and a leading personal brand expert for Gen-Y. … [Read more...]
How to Use Video to Promote Your Business
Do you shy away from using video for business promotions? Though most people enjoy recording videos of others, many are uncomfortable being in front of the camera themselves—especially for business. … [Read more...]
10 Ways to Show Expertise in Your Niche Business
Chances are you are already extremely knowledgeable about your specialized or niche business, but have you developed a reputation for being an expert in your industry? Have you become a recognized … [Read more...]
Tough Times? Stay Afloat With New Client Business
Given the current economic climate, landing new clients and generating new business is clearly challenging. “Sorry, we just don’t have the budget at this time,” seems to play over and over again … [Read more...]
How To Increase Traffic To Your Website
Whether you are just considering consulting or are seasoned in the field, demonstrating your expertise should be one of the foundations of your business. These days, people often demonstrate their … [Read more...]
Get Heard With Email Newsletters
If you're trying to gain authority status in your field, one way to demonstrate your expertise is by creating email newsletters and sending to subscribers. This is also a best practice for building a … [Read more...]
Consulting To Nonprofits: Brand Strategy
Like the for profit world, nonprofit organizations (NPOs) have felt their share of duress due to the current economic environment. More than 90% of all charitable giving in America is done by … [Read more...]
Social Network Marketing: Turn Relationships Into Profits
You’ve decided you want to use social networks to market your business. Before you can devise a strategy, it is important that you understand the new medium in which you will be engaging. … [Read more...]
Make Yourself Unforgettable
Think about it. What if you could draw the right clients and referral sources to you? What if you could spend less time on proposals that go nowhere and more time serving your best clients? … [Read more...]
