Consulting To Nonprofits: Brand Strategy

Like the for profit world, nonprofit organizations (NPOs) have felt their share of duress due to the current economic environment. More than 90% of all charitable giving in America is done by individuals, thus it comes as no surprise that when people have shrinking disposable incomes, contributions decline.* [Read more...]

Social Network Marketing: Turn Relationships Into Profits

You’ve decided you want to use social networks to market your business. Before you can devise a strategy, it is important that you understand the new medium in which you will be engaging. [Read more...]

Make Yourself Unforgettable

Think about it. What if you could draw the right clients and referral sources to you? What if you could spend less time on proposals that go nowhere and more time serving your best clients? [Read more...]

The Secret of Personal Branding 2.0

In this feature, Think Like A Consultant interviews Dan Schawbel, author of Me 2.0 and a leading personal brand expert for Gen-Y. Get the secrets of 2.0 branding.

Attract More Prospects In Thirty Seconds Or Less

“So, what do you do?”
This is one of the subtlest and most difficult questions in business. And it doesn’t matter if you are answering it in person or on your website. [Read more...]

How To Get Business Referrals

Ask four of your colleagues how they get new business and odds are you’ll hear at least three of them say “referrals.” Where do referrals come from? [Read more...]

Is Public Relations For Me?

Public relations is by far the most affordable and effective marketing tool available for small businesses and consultants. That’s a bold statement, [Read more...]

The Most Essential Skill You’ll Need to Succeed

After reading the first article in this series, you may have completed the self-assessment questions to determine whether self-employment [Read more...]

Grow Your Business by Building Credibility #2

In the first article of this series, I explained how you can build your credibility through blogging. Here are some other ways to enhance your reputation as an expert. [Read more...]

Grow Your Business by Building Credibility #1

In today’s world of five-person or less small businesses, oftentimes building demand for your business requires building demand for your expertise as the owner and a subject-matter expert in your field. With the many resources available today, online and elsewhere, the opportunities to showcase your expertise and build your personal “brand,” as well as that of your company, are almost limitless. [Read more...]

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