Tough Times? Stay Afloat With New Client Business
Given the current economic climate, landing new clients and generating new business is clearly challenging. “Sorry, we just don’t have the budget at this time,” seems to play over and over again like a broken record, rendering even the most thick-skinned of us weary. [Read more...]
How To Increase Web Traffic To Consultant Sites
Whether you are just considering consulting or are seasoned in the field, demonstrating your expertise should be one of the foundations of your business. These days, people often demonstrate their knowledge and experience by educating potential and current clients through a niche blog. [Read more...]
Get Heard With Email Newsletters
If you’re trying to gain authority status in your field, one way to demonstrate your expertise is by creating email newsletters and sending to subscribers. This is also a best practice for building a website community around your blog, if you have one. Email newsletters should provide information that your target audience is seeking. It should fill a need, cure a pain, disseminate information that’s difficult to find elsewhere, or provide solutions to tough problems. [Read more...]
Consulting To Nonprofits: Brand Strategy
Like the for profit world, nonprofit organizations (NPOs) have felt their share of duress due to the current economic environment. More than 90% of all charitable giving in America is done by individuals, thus it comes as no surprise that when people have shrinking disposable incomes, contributions decline.* [Read more...]
Social Network Marketing: Turn Relationships Into Profits
You’ve decided you want to use social networks to market your business. Before you can devise a strategy, it is important that you understand the new medium in which you will be engaging. [Read more...]
Make Yourself Unforgettable
Think about it. What if you could draw the right clients and referral sources to you? What if you could spend less time on proposals that go nowhere and more time serving your best clients? [Read more...]
The Secret of Personal Branding 2.0
In this feature, Think Like A Consultant interviews Dan Schawbel, author of Me 2.0 and a leading personal brand expert for Gen-Y. Get the secrets of 2.0 branding.
Attract More Prospects In Thirty Seconds Or Less
“So, what do you do?”
This is one of the subtlest and most difficult questions in business. And it doesn’t matter if you are answering it in person or on your website. [Read more...]
How To Get Business Referrals
Ask four of your colleagues how they get new business and odds are you’ll hear at least three of them say “referrals.” Where do referrals come from? [Read more...]
Is Public Relations For Me?
Public relations is by far the most affordable and effective marketing tool available for small businesses and consultants. That’s a bold statement, [Read more...]
