“So, what do you do?” This is one of the subtlest and most difficult questions in business. And it doesn’t matter if you are answering it in person or on your website. … [Read more...]
How To Get Business Referrals
Ask four of your colleagues how they get new business and odds are you’ll hear at least three of them say “referrals.” Where do referrals come from? … [Read more...]
Is Public Relations For Me?
Public relations is by far the most affordable and effective marketing tool available for small businesses and consultants. That’s a bold statement, … [Read more...]
The Most Essential Skill You’ll Need to Succeed
After reading the first article in this series, you may have completed the self-assessment questions to determine whether self-employment … [Read more...]
Grow Your Business by Building Credibility #2
In the first article of this series, I explained how you can build your credibility through blogging. Here are some other ways to enhance your reputation as an expert. … [Read more...]
Grow Your Business by Building Credibility
In today’s world of five-person or less small businesses, oftentimes building demand for your business requires building demand for your expertise as the owner and a subject-matter expert in your … [Read more...]
Positive Marketing Strategies Right Now
If done correctly, building or starting a business in a down economy can be a great success. Advertising rates are down and many deals exist. It is also a time when the great become greater. … [Read more...]
