So now you have a business and need to gain your first, second, or just new clients. You have already made a huge effort building up contacts … [Read more...]
LinkedIn Best Practices
Like any other social system, LinkedIn has its best practices and it’s unspoken etiquette. This article covers the best practices … [Read more...]
Is Public Relations For Me?
Public relations is by far the most affordable and effective marketing tool available for small businesses and consultants. That’s a bold statement, … [Read more...]
The Most Essential Skill You’ll Need to Succeed
After reading the first article in this series, you may have completed the self-assessment questions to determine whether self-employment … [Read more...]
A Window Into Human Resources Consulting
Are you experienced in many facets of the Human Resources field? Then perhaps you're considering becoming an independent consultant or joining a consultancy. … [Read more...]
Grow Your Business by Building Credibility #2
In the first article of this series, I explained how you can build your credibility through blogging. Here are some other ways to enhance your reputation as an expert. … [Read more...]
Strategies for Consultants: Win-Win Partnership
What is essential for establishing a win-win client consultant partnership? As a management consultant, … [Read more...]
Grow Your Business by Building Credibility
In today’s world of five-person or less small businesses, oftentimes building demand for your business requires building demand for your expertise as the owner and a subject-matter expert in your … [Read more...]
Positive Marketing Strategies Right Now
If done correctly, building or starting a business in a down economy can be a great success. Advertising rates are down and many deals exist. It is also a time when the great become greater. … [Read more...]
