Barack Obama’s Social Media Lessons For Business

Many will remember President Obama’s campaign for the White House because he is the first biracial President, one of the youngest Presidents of the United States (5th youngest if you want to be exact) or because the Obama children will be the youngest to be raised in the White House since Amy Carter in 1976. Personally (although all of these are great things to be remembered for), I will remember the Obama Presidential Campaign most because of their use of social media.

I learn a great deal from studying other social media masters. After all, how can you be the best if you don’t learn from them? Regardless of your political views of Obama as President, I urge you to read on so you can apply these lessons to your business. Although I am Canadian, so I am not a US voter nor am I a supporter of any candidate, I was fascinated by the book, Barack 2.0, which I have read through multiple times. If you have not read it, I strongly suggest that you do. This was one of the best purchases I made in my career.

The premise of this book is teach readers how to put Web 2.0 tools and strategies from the Obama campaign to work for your business. It is all based on how they were able to connect, engage and communicate with millions. It is not a secret that part of the success of Obama’s campaign came from his Internet presence. He reached out and appealed to the public by allowing them to feel they were important to him and were becoming a part of history!

Facts about the campaign:

• He has over 2,379,102 supporters
• He has over 833,161 friends on my space
• His You Tube has over 114,559 subscribers and 18,413,100 channel views
• His Twitter has over 2,338,865 followers
• He sent over 1 billion e-mails during the campaign
• He has 500+ conections on Linked-In (remember Linked-In does not show past that)
• In total Obama has over 5 million supporters on Social Media Networking Sites
• He had over 3 million people donate to his campaign online
• He has over 120 widgets
• His online staff was 10 to 1 against McCain’s
• He started his own social network (MyBarackObama.com) and over 2 million people have profiles on it

Obama’s Presidential Campaign was the most successful “small business” use of social media that I can find. You’ll find this model works as well for business as it does for politics.

Get Barack Obama’s Social Media Lessons For Business on Amazon.