How to Use Video to Promote Your Business

Do you shy away from using video for business promotions? Though most people enjoy recording videos of others, many are uncomfortable being in front of the camera themselves—especially for business. But as social media platforms grow exponentially, using video to market your skills and promote your services is a golden opportunity. Don’t let it slip through your fingers.

Why Video?

While some prefer learning by reading, there are many that prefer watching videos. Consider the fact that YouTube is the one of the most highly used search engines. When people want to learn about something or find out more about a topic, they often search YouTube for the answer. Similar to blogging, creating videos to display on YouTube is an important way for you to have an online presence.

What equipment do you need?

To keep expenses down, use a High Definition pocket video camcorder that sells for less than $200. You can find reviews at pocket camcorder review sites and on Amazon. These newer devices shoot High Definition video; provide an easy way to upload video to your computer through the USB port; and come with software for uploading to the web. You’ll also need an inexpensive tripod (often an accessory to the cameras) if you plan to shoot still videos so the camera doesn’t wobble. The desk tripods might be sufficient. That should be enough to get started.

What should you record?

The goal of your short videos should be to publicize your business by showing your expertise. Here are five possibilities.

1. Answer questions. Consider making videos that provide an answer to the questions potential clients are asking. You might know these questions from experience. If not, you can find relevant terms and phrases related to your industry by using Google’s Keyword Tool. Key phrases indicate the type of information that people are seeking online.
2. Broadcast your news. If your business has gone through important changes, you have a new partner or a new service to offer, you can talk about it in a video. Remember that it will only be of interest if it provides something of value for your audience.
3. Demonstrate skills or products. If you don’t want to be in front of the camera, start out by creating video demonstrations or narrated screen casts if they are relevant to your market. For example, technology consultants might show a network they designed. Home office consultants might show before and after videos of their design work.
4. Get testimonials. Record short testimonials if they are sincere and will serve your business well.
5. Tell a story. If you have an interesting background that could impress or attract clients, use video to tell your story. Perhaps something unusual happened in your life that helped you to choose your line of work. Perhaps you’ve accomplished something unique. Consider the power of video for bringing your story to life.

How can you make it professional?

Many marketing specialists say that your video does not need to have all the bells and whistles of a professional production, but they should follow some common sense rules. For example, if you are recording yourself, ensure that your appearance is neat and that you are standing or sitting in good posture. Other tips are:

• Ensure your background is attractive and not distracting
• Use natural lighting whenever possible
• Let your personality shine through
• Use some variety—if one video is a talking head, make the next one a demonstration
• End the video with a call to action
• Remember that audiences have short attention spans, so keep your videos reasonably short

Final Words

If you have any doubts as to the sincerity and authenticity of how your video comes across, be sure to show it to a few trusted peers prior to uploading. You’ll want to ensure all your effort will help rather than hinder your business.

Other Marketing Articles:
10 Ways to Show Expertise in Your Niche Business
Tough Times? Stay Afloat with New Client Business
How to Increase Traffic to Your Website