Visual Thinking For Business
A quiet movement is sweeping the business world. It’s about the power of visual thinking for business, whether solving problems or communicating ideas and concepts.
If you think you were skipped over when they handed out artistic ability, think again. According to Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, visual thinking and communication skills can be developed.
These skills come built-in to every human and are comprised of the eyes, the mind’s eye and eye-hand coordination. And the author supports this concept by filling the book with the kinds of simple sketches that anyone can create.
The compelling message in The Back of the Napkin is that visuals are much more powerful than most people realize. Through visual thinking, people solve problems in novel ways. Through visual communication, that is, sketching your ideas to discuss them, clients will better understand your points.
This topic is complex and the author does not slight on its depth. Dan Roam does not pretend that developing your visual communication skills happens in three easy steps. Rather, he presents clear methods for thinking things through—visually that is.
The four parts to the Back of the Napkin are:
- Introductions is where the author convinces you that visual thinking is your best bet for solving problems and communicating proficiently.
- Discovering Ideas is where the author provides exercises for analysis of a problem to select the best framework for displaying information visually.
- Developing Ideas is where the author takes you through many types of visual models to expand your visual thinking.
- Selling Ideas is where the author how to discover, develop and show your solutions.
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
